Writing

GTM engineering in the open.

Clay pipelines, growth agents, Claude Code builds, and what actually works in outbound.

GTM Engineering September 9, 2026

Using AI to prioritize sales accounts

Use AI to remove obvious poor fits and give sales a shorter list of companies worth contacting. Here is the research, decision, review, and testing workflow.

Read post
02
Account selection with AI

More posts

GTM Engineering September 7, 2026

What should your first GTM AI agent do?

Start with work your sales team already repeats. Five questions for choosing the job, keeping the first version small, and testing it on real work.

Read post
01
Your first useful GTM agent
AI Outbound May 4, 2026

43 humanization rules for AI-generated cold email and LinkedIn copy

The full checklist plus the three structural failure modes the rules patch. Use the rules as an edit pass on long-form copy and as constraints in the generation prompt for short-form. Free PDF at the top of the post.

Read post
43
The full ruleset + frameworks
AI + GTM Tools Clay Cup Top 32 April 21, 2026

How I built the Vanta scoring model that got me to the Clay Cup top 32

Round 1 brief: build a buying window detection model for Vanta. Signal design, Clay pipeline, scoring logic, and the strategic bet that shaped everything. Causal signals, not correlational ones.

Read post
x
Clay Cup 2026 - Round 1